Khanh Nhu (1998) —
Art Director, Design based

Concept & Advertising.

Graduating Bachelor's Degree at Foreign Trade University, I however found my consistent passion in creativity art and currently working across industries as Creative Director for fashion & lifestyle brands.

Over 8 years, I have collaborated with brands across a diverse range of industries including LG, Unilever, Adidas, Uniqlo and local brands to grow their businesses, be part of the culture and deliver brand purposes.

To date, my work has contributed in elevating brand's identity, driving cultural influence, and creating impactful fashion trends that resonate with communities. With a strong foundation in visual storytelling and strategic thinking, I am driven by innovative concepts to connect brands with their audiences.

In my spare time, I find inspiration in exploring new cultures, practicing yoga and diving into conceptual films and music.

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experiences

Creative Leader

2023-2025

Ngoc Dung Beauty | 2025 - Present

Steer creative direction and integrated campaign to help brand's marketing effort in upgrading brand image and develop a high-standard digital communication approach.

Oversee photography, videography, and graphic design to produce high-quality assets for social media, advertising, and event.

Work with marketing team to develop and mentor team leaders for effective creative execution.

Ther Gab Vietnam | 2025 - Present
Creative Advisor

Build creative & art direction for brand identity. Recreate the visual concept for packaging, social media and e-commerce. Advise on branding strategy.

Dottie Fashion | 2023 - 2024

Recruit full-time members to build a team of graphic designer, content creators, planner, photographers and stylist. Manage and mentor the team to produce high-quality content for multi channels. Create the social media plan for Instagram platform.

Conceptualize and execute creative campaigns for all collections, promotions, and seasonal events. Stay updated on beauty and fashion trends to keep the brand fresh and competitive.

Work with business department to keep updated on the business plan and advise on the creative side. Manage the creative cost within the budget plan.

Achievement: Create brand love, level-up brand identity, increase the followers by 8000 in organic performance.

Ngoc Dung Beauty | 2025 - Present

Steer creative direction and integrated campaign to help brand's marketing effort in upgrading brand image and develop a high-standard digital communication approach.

Oversee photography, videography, and graphic design to produce high-quality assets for social media, advertising, and event.

Work with marketing team to develop and mentor team leaders for effective creative execution.

Ther Gab Vietnam | 2025 - Present
Creative Advisor

Build creative & art direction for brand identity. Recreate the visual concept for packaging, social media and e-commerce. Advise on branding strategy.

Dottie Fashion | 2023 - 2024

Recruit full-time members to build a team of graphic designer, content creators, planner, photographers and stylist.

Manage and mentor the team to produce high-quality content for multi channels. Manage the social media plan for the creative fashion platform on Instagram.

Conceptualize and execute creative campaigns for all collections, promotions, and seasonal events. Stay updated on beauty and fashion trends to keep the brand fresh and competitive.

Work with business department to keep updated on the business plan and advise on the creative side.

Manage the cost within the budget plan.

Achievement: Create brand love, level-up brand identity, increase the followers by 8000 in organic performance.

Art Director

2021-2025

Leo Burnett | 2023

Art direction across regional campaigns for Samsung: SS Wallet, NCME Watch, Why Galaxy. Steered the social content art direction for Samsung.

Nitro USA | 2023

Art direction for launching seasonal collections in USA Market.

The Kat Shop | 2023-2025

Art direction across seasonal collections. Create the social content art direction and design for every occasion.

Biz-Eyes | 2023

Art direction across regional campaigns for OMO Front Load Launching, UTS Boutique Campus. Steered the social content art direction for Wyn and GKitchen.

Adidas, Uniqlo, LG Vietnam | 2022

Art direction across regional shooting with local influencers for Adidas 4D Originals. Art direction across media shooting for 20th UT archive - UNIQLO Vietnam. Steered the social content art direction for LG Tone Free, LG Gram.

Creative Designer

2018-2022

Biz-Eyes | 2021-2023

Worked on campaigns for various brands like Unilever, LG, UTS, Coca Cola, Varna, Lazada, Knorr, Rexona.

Zee Agency | 2020-2021

Worked on campaigns for various brands like Citigym, PNJ, Lavender by Chang, Unilever, LG, Vivo.

Vascara Vietnam | 2018-2020

Worked with Marketing Manager to create creative design asset for new collections, promotions and events.