Art Director

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Blueming

Creative Direction, Art Direction, Production

Fashion

Beauty for My Beautiful

Creative & Art Direction, Communication Strategy

Beauty

Laundry Soulmate

Art Direction, Design, Production

FMCG

Satin Soirée

Creative Direction, Art Direction, Production

Beauty

Blending lifestyle aesthetic with strategic storytelling. I am driven by the pursuit of transforming brand stories into immersive journeys.

WHAT I CREATE
Strategy
Brand Guideline, Campaign Strategy,
Communication Strategy, Social Media Strategy
Creative Direction
Big Idea, Key Message, Storytelling Concept
ART DIRECTION
Visual Identity, Key Visual, Visual Guidelines, Shooting, Motion & Film, Post Production, Multidiscipline Design
Clients
Fashion — Lifestyle

Vascara
Adidas
Uniqlo
Citigym
PNJ
Nitro USA
Union Square
Dottie
Ther Gab
Ngoc Dung Beauty

Marketing Team 2019/20
Originals 4D / Retainer Shoot 2021
20th UT Archive Anniversary
Music MV with Bao Anh singer
33 years of Anniversary
Collection Launching 2023
Vietnamese Women's Day 2024
Creative Director 2023/24
Branding Strategy 2025
Creative Director 2025

They were transparent about the time and the stages of the project. The end product is high quality, and I feel confident about how they were handholding the client through the process. I feel like I can introduce them to someone who needs to put a sales deck together from scratch, and they would be able to handhold the client experience from 0 to 100 very effectively from story to design.

Vascara
Adidas
Uniqlo
Citigym
PNJ
Nitro USA
Union Square
Dottie
Ther Gab
Ngoc Dung Beauty

FMCG — Ecommerce

POND'S
OMO
Lifebouy
Lazada
Varna
Coca Cola

POND'S Age Miracle
OMO D4G / OMO Hebe / New Year 2023
New Year 2022
10 years of Anniversary
"Thanh Xuan Mai Chay" Campaign
New Year 2023

POND'S Age Miracle
OMO 2023-2024
Lifebouy
Lazada 10 years
Varna
Coca Cola

Education

UTS Vietnam
Switzerland Global Enterprise

South American International School
Enrollment Campaign

UTS Boutique Campus
Switzerland Global Enterprise

Electronics

LG
Samsung
Vivo

LG Gram / Tone Free / XBoom Go
Samsung Wallet
Vivo X60 Pro Launching Event
#PhotographyRedefined

They were transparent about the time and the stages of the project. The end product is high quality, and I feel confident about how they were handholding the client through the process. I feel like I can introduce them to someone who needs to put a sales deck together from scratch, and they would be able to handhold the client experience from 0 to 100 very effectively from story to design.

LG Retainer

Samsung Retainer
Vivo X60 Pro Launching

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