Blueming
Unfolding an undersea paradise where summer blooms
Client: Dottie | Role: Creative Direction, Art Direction
Inspired by the enchantment of the ocean in summer, Blueming captures the beauty of a blooming underwater world: flowing textures, soft ruffles, and shimmering hues.
With a palette of electric blues, sun-kissed pinks, and dreamy aquas, "Blueming" embodies the exhilarating energy of summer adventures — where every ripple brings a new discovery and every wave carries a rush of excitement.
Creative Strategy
Creative Concept, Art Direction, Social Media Plan
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Social Media Art Direction
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Motion Direction
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Multi Discipline Design
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Key Visual
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Keepsake snapshot
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Concept "besties"
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Gen Z. Click to see more.
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Late Millennials. Click to see more.
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Early Millennials. Click to see more.
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Inspired by fruit palette
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Tea Break vibe
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Girls gathering
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Long-lasting Primrose Fragrance
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Eliminate Musty Odors, 24-Hour Freshness
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Remove Stubborn Stains
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Model Build
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Interior Build
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Exterior Build
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"Me" and the special one in family
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"Me" and the beloved besties
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"Me" and my companions
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For the massive audience, Modern Minimalism deploys a palette of interior spaces that explores the diversity and appeal of colorand aesthetic interior.
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Our dive, our drift. Click to view more.
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Ther Gab Packaging. Click to view more.
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Cook us. Click to view more.
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What's in my Bag? Click to view more.
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Invitation to the celebration
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Effortlessly chic moments
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Campus vibes
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Dressing at work
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Birthday bliss
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Festive cheers
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Social Media Art Direction
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Motion Direction
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Multi Discipline Design
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Question 1
What is your signature color?
Question 2
A color you used to dislike?
Question 3
What's your comfort color?
Creativity
Catus
Logic
Apple
Art
Flower
Ban da sang - Minh dang xinh
You glow - I bloom
Minh rang ngoi - Me tuoi tre
I shine - My "beautiful" stays youthful
Viec thang hang - Sac len huong
Career promotes - Beauty flourishes
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Social Media Art Direction
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Motion Direction
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Multi Discipline Design
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"Young Journal" – Designed notebook for dottie's besties
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"Open" – Cardboard game to spark and deepen friendship
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"Close" – Question & Dare series with 5 connecting levels
Question 1
A color you'd wear forever
Question 2
The most feminine color?
Question 3
A color you can't live without
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Warm Undertone
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Neutral Undertone
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Cool Undertone
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Social Media Art Direction
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Motion Direction
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Multi Discipline Design
Creative Social Content
Under the big idea "Sweetie bites"
Friendship shares laughter
And keep the joy alive
Question 1
What is your go-to lipstick color?
Question 2
What's your lucky color
Question 3
Which color makes you feel feminine?
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Key Visual
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Shooting Direction
Soc.
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Creative Social Content
With Bach Lien to discover "Blueming" in the city. Click to view.
Transform into your favorite Ghibli character. Click to view.
Like the quiet wonder beneath the ocean, "Blueming" invites you to embrace the unknown with curiosity and excitement.
