LG Retainer
LG Retainer 20'/23'
Client: LG | Agency: ZEE & Bizeyes | Role: Art Direction, Multi Discipline Design
The concept of social media visual was intent to harmonize subtle aesthetics with innovative technology.
Worked through multi-product lines of LG, including
Gram - ITP - Tone Free - StandbyMe - Styler
Creative Strategy
Social Media Art Direction, Multidiscipline Design
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Social Media Art Direction
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Motion Direction
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Multi Discipline Design
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Key Visual
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Keepsake snapshot
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Concept "besties"
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Gen Z. Click to see more.
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Late Millennials. Click to see more.
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Early Millennials. Click to see more.
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Inspired by fruit palette
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Tea Break vibe
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Girls gathering
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Long-lasting Primrose Fragrance
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Eliminate Musty Odors, 24-Hour Freshness
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Remove Stubborn Stains
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Model Build
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Interior Build
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Exterior Build
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"Me" and the special one in family
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"Me" and the beloved besties
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"Me" and my companions
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For the massive audience, Modern Minimalism deploys a palette of interior spaces that explores the diversity and appeal of colorand aesthetic interior.
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Our dive, our drift. Click to view more.
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Ther Gab Packaging. Click to view more.
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Cook us. Click to view more.
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What's in my Bag? Click to view more.
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Invitation to the celebration
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Effortlessly chic moments
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Campus vibes
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Dressing at work
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Birthday bliss
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Festive cheers
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Social Media Art Direction
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Motion Direction
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Multi Discipline Design
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Question 1
What is your signature color?
Question 2
A color you used to dislike?
Question 3
What's your comfort color?
Creativity
Catus
Logic
Apple
Art
Flower
Ban da sang - Minh dang xinh
You glow - I bloom
Minh rang ngoi - Me tuoi tre
I shine - My "beautiful" stays youthful
Viec thang hang - Sac len huong
Career promotes - Beauty flourishes
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Social Media Art Direction
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Motion Direction
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Multi Discipline Design
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"Young Journal" – Designed notebook for dottie's besties
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"Open" – Cardboard game to spark and deepen friendship
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"Close" – Question & Dare series with 5 connecting levels
Question 1
A color you'd wear forever
Question 2
The most feminine color?
Question 3
A color you can't live without
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Warm Undertone
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Neutral Undertone
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Cool Undertone
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Social Media Art Direction
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Motion Direction
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Multi Discipline Design
Creative Social Content
Under the big idea "Sweetie bites"
Friendship shares laughter
And keep the joy alive
Question 1
What is your go-to lipstick color?
Question 2
What's your lucky color
Question 3
Which color makes you feel feminine?
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Key Visual
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Shooting Direction
Soc.
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Creative Social Content
With Bach Lien to discover "Blueming" in the city. Click to view.
Transform into your favorite Ghibli character. Click to view.
