Sweetie bites
From precious moments to timeless bonds
Client: Dottie | Role: Creative & Art Direction, Communication Strategy
Dear Besties,
Celebrating is not just the years that pass but the youthful spirit that stays. Every small gift, every playful moment, and every little treasure here is a reminder that friendship never grows old—yet becomes more precious. So let’s make wishes, share laughter, and keep the joy alive, one delightful memory at a time.
Creative Strategy
Creative Concept, Art Direction, Social Media Plan
01
Social Media Art Direction
02
Motion Direction
03
Multi Discipline Design
01
Key Visual
02
Keepsake snapshot
03
Concept "besties"
01
Gen Z. Click to see more.
02
Late Millennials. Click to see more.
03
Early Millennials. Click to see more.
01
Inspired by fruit palette
02
Tea Break vibe
03
Girls gathering
01
Long-lasting Primrose Fragrance
02
Eliminate Musty Odors, 24-Hour Freshness
03
Remove Stubborn Stains
01
Model Build
02
Interior Build
03
Exterior Build
01
"Me" and the special one in family
02
"Me" and the beloved besties
03
"Me" and my companions
No items found.
No items found.
For the massive audience, Modern Minimalism deploys a palette of interior spaces that explores the diversity and appeal of colorand aesthetic interior.
03
Our dive, our drift. Click to view more.
01
Ther Gab Packaging. Click to view more.
02
Cook us. Click to view more.
03
What's in my Bag? Click to view more.
01
Invitation to the celebration
02
Effortlessly chic moments
03
Campus vibes
04
Dressing at work
05
Birthday bliss
06
Festive cheers
01
Social Media Art Direction
02
Motion Direction
03
Multi Discipline Design
No items found.
Question 1
What is your signature color?
Question 2
A color you used to dislike?
Question 3
What's your comfort color?
Creativity
Catus
Logic
Apple
Art
Flower
Ban da sang - Minh dang xinh
You glow - I bloom
Minh rang ngoi - Me tuoi tre
I shine - My "beautiful" stays youthful
Viec thang hang - Sac len huong
Career promotes - Beauty flourishes
No items found.
01
Social Media Art Direction
02
Motion Direction
03
Multi Discipline Design
01
"Young Journal" – Designed notebook for dottie's besties
02
"Open" – Cardboard game to spark and deepen friendship
03
"Close" – Question & Dare series with 5 connecting levels
Question 1
A color you'd wear forever
Question 2
The most feminine color?
Question 3
A color you can't live without
01
Warm Undertone
02
Neutral Undertone
03
Cool Undertone
No items found.
01
Social Media Art Direction
02
Motion Direction
03
Multi Discipline Design
Creative Social Content
Under the big idea "Sweetie bites"
Friendship shares laughter
And keep the joy alive
Question 1
What is your go-to lipstick color?
Question 2
What's your lucky color
Question 3
Which color makes you feel feminine?
No items found.
01
Key Visual
02
Shooting Direction
Soc.
No items found.
Creative Social Content
With Bach Lien to discover "Blueming" in the city. Click to view.
Transform into your favorite Ghibli character. Click to view.
True bonds don’t fade—they grow stronger, brighter, and more precious with time. Here's to endless laughter, heartfelt connections, and the joy of being together. Cheers to friendships that never go out of style!
