Ther Gab Branding
Inspired by Heritage
Client: Ther Gab | Role: Creative Direction, Branding Strategy
At the heart of the young and vibrant Ho Chi Minh City, a local Vietnamese brand that designs and crafts bags was born. Pursuing the journey to empower the youth and celebrate the essence of the culture, Ther Gab bags are more than just fine craftsmanship or stylish accessories but also a way of self-expression of the dynamic youth who embrace both the future and the past.
Creative Strategy
Creative Direction, Branding Guideline, Packaging
01
Social Media Art Direction
02
Motion Direction
03
Multi Discipline Design
01
Key Visual
02
Keepsake snapshot
03
Concept "besties"
01
Gen Z. Click to see more.
02
Late Millennials. Click to see more.
03
Early Millennials. Click to see more.
01
Inspired by fruit palette
02
Tea Break vibe
03
Girls gathering
01
Long-lasting Primrose Fragrance
02
Eliminate Musty Odors, 24-Hour Freshness
03
Remove Stubborn Stains
01
Model Build
02
Interior Build
03
Exterior Build
01
"Me" and the special one in family
02
"Me" and the beloved besties
03
"Me" and my companions
No items found.
No items found.
For the massive audience, Modern Minimalism deploys a palette of interior spaces that explores the diversity and appeal of colorand aesthetic interior.
03
Our dive, our drift. Click to view more.
01
Ther Gab Packaging. Click to view more.
02
Cook us. Click to view more.
03
What's in my Bag? Click to view more.
01
Invitation to the celebration
02
Effortlessly chic moments
03
Campus vibes
04
Dressing at work
05
Birthday bliss
06
Festive cheers
01
Social Media Art Direction
02
Motion Direction
03
Multi Discipline Design
No items found.
Question 1
What is your signature color?
Question 2
A color you used to dislike?
Question 3
What's your comfort color?
Creativity
Catus
Logic
Apple
Art
Flower
Ban da sang - Minh dang xinh
You glow - I bloom
Minh rang ngoi - Me tuoi tre
I shine - My "beautiful" stays youthful
Viec thang hang - Sac len huong
Career promotes - Beauty flourishes
No items found.
01
Social Media Art Direction
02
Motion Direction
03
Multi Discipline Design
01
"Young Journal" – Designed notebook for dottie's besties
02
"Open" – Cardboard game to spark and deepen friendship
03
"Close" – Question & Dare series with 5 connecting levels
Question 1
A color you'd wear forever
Question 2
The most feminine color?
Question 3
A color you can't live without
01
Warm Undertone
02
Neutral Undertone
03
Cool Undertone
No items found.
01
Social Media Art Direction
02
Motion Direction
03
Multi Discipline Design
Creative Social Content
Under the big idea "Sweetie bites"
Friendship shares laughter
And keep the joy alive
Question 1
What is your go-to lipstick color?
Question 2
What's your lucky color
Question 3
Which color makes you feel feminine?
No items found.
01
Key Visual
02
Shooting Direction
Soc.
No items found.
Creative Social Content
With Bach Lien to discover "Blueming" in the city. Click to view.
Transform into your favorite Ghibli character. Click to view.
Every bag from Ther Gab has a story to tell, a piece of heritage to reveal and you are invited to be a part of this story.
